They can be tricky to write correctly, but when you do them well, they can be excellent for building traffic and authority. Save my name, email, and website in this browser for the next time I comment. According to the Nielson Norman Group, infographics are liked and shared on social media three times more than any other type of content. Original research 7. Emails: Such as newsletters that keep prospective buyers engaged. For example, here's a guide on how to include a quiz in your blog posts: Calculators are a form of content marketing campaigns I refer to as tools. Live events & educational webinars There are a variety of content marketing types that marketers can choose from. As a bonus, Twitter users got to see a spooky Jason/Wendy mashup. Try this: SnapApp is a powerful online tool for creating assessments, personality tests and much more. Direct Promotion- It is that kind of advertising where the company directly communicates with its customers. As a content marketing company that produces fresh material on a regular basis, we make sure to include content marketing promotion in your workflow followed by uncompromised content promotion. There's not much to say about blog posts that haven't been said a million times and that anyone reading this will be intimately familiar with. Envelopes come in many standard sizes and can be printed with your companys name and logo. For instance, complex graphics work well on Pinterest, but if youre posting anything on Twitter, youll want to tweet a specific feature from the visual to attract people in. Its as easy as thinking of how your product fits into your target audiences daily routine. We're committed to your privacy. In this post, we walk you through how to use video marketing to your advantage. To connect with an influencer in your industry, simply email their representation with a press release or reach out to their company or manager directly. What unique experiences can you offer your audience with 360-degree video? Most companies produce an eBook every year or two, often to give themselves an authority boost and to use as a lead gen magnet. Business events can also be mailed or emailed as invitations. Custom printed umbrellas provide a way for businesses to get their promotional message out in a subtle, non-invasive way. There are three main advantages of using visual content: According to a study by Venngage, images are the most frequently used type of visual content. Brands pay for content marketing promotion to get their word out to a large number of people. Custom safety products like reflective safety vests, light-up bracelets, and whistles are often used by fire departments, security companies, and other businesses that may need to keep safe while at work or while out in the field. Its the method through which you distribute your content to your target audience across numerous channels and media types. While people may overlook a block of text, an image can communicate your message in a few seconds. T-shirts And Caps 17. Website Content: What Is It and What Are the Different Types? Assessments give users more personalized recommendations or results based on how users respond to a series of questions. Half of all marketers will increase spending. Let's check out these basic content types: 1. In conclusion, custom printed promotional products can be used in a variety of different ways for all kinds of events. HubSpot has a decent example of marketing terms here, for example. Microsoft uses their technology to empower everyone. Use e-books when you want to offer in-depth or background information, when your audience isnt time-constrained, or when you want to move past the building awareness stage and help guide potential customers deeper into your sales funnel. Its crucial to familiarize yourself with the content of your chosen blog for organic promotion on Facebook and similar platforms. In this scenario, the company also would likely mention or advertise its software within the article's content. An FAQ page on your website can be instrumental in advancing potential sales. Custom printed lanyards, straps and wristbands can be used as trade show giveaways, as name tag holders at retail locations, or other special events where people congregate for an extended time. Both single and double-sided brochures are available in a range of sizes, papers, and finishes. Like customer stories, case studies prove that your solutions work. There are a handful of great content marketing forms that are less common or that are gravitating away from some of the core principles of content marketing, but they may still be helpful to know so you can try them for yourself. Social media is owned as well as organic. Custom printed coupons can be distributed at grocery stores, retail locations, community centers, and other public locations where people are likely to make a purchase. Infographics are quick and low-cost music to a marketers ears. The key is to show that your company isnt a faceless entity but a mosaic of real people and personalities. These types of content are very informative in nature. Providing a free tool that offers a simple but valuable service (like a mortgage calculator, a "how much should you spend on PPC" calculator or something of the sort) becomes an engaging lead magnet. There are many different types of content marketing, including: Blogging Video Podcasting Infographics Email Visual content Ebooks Lead magnets Whitepapers Slideshare presentations Quizzes/tools Checklists Courses Webinars Slide decks Free apps Social media posts And more. There are more than 512 million blogs on the web, which makes it a crowded playing field and why many people don't bother blogging. In photos, make sure the product is positioned in a way . A webinar can be a highly effective way to engage with your audience, especially for marketers in the B2B realm. Podcasts are those interesting, intelligent instances of on-demand radio that tens of thousands of us download every day and become engrossed in a world of current affairs discussion, comedy, and sports. How-to product videos, behind-the-scenes coverage, customer testimonials or employee interviews are a good place to start. This Wendy's fan tweet gave the fast-food giant a way to celebrate Friday the 13th, and promote their customers as well as their fries. So, decide the suitable promotional material and let it convey your message to a lot of people. You offer the calculator or other tool, people use it, and the results page has links they might find helpful. Similar to the physical magazines were all familiar with, online magazines look to combine big, powerful imagery with interesting stories and snippets. In recent years, the power of placing advertising through Snapchat paid ads or paid ads on social media has expanded enormously, especially as sites like Facebook have begun to provide users with more paid marketing choices than ever before. Site designed in California by the Content Powered team. User guide and manuals help customers get the most out of your product. After all, you need content to promote on social media, so you will not get very far without a blog (or the other kinds of content in this post). Throughout the first step of the sales process, your content should focus on your audiences core concerns. Types of Content Marketing Table of Contents [ show] #1.Video Content The biggest trend in Content Marketing right now is video content. Hes been a content marketer for over 10 years and writes for Forbes, Entrepreneur, Inc, and many other publications on blogging and website strategy. Broadly speaking, we can categorize the different types of content into: In practice, many of these different types will overlap but the small differences can have a big impact. Unlike a blog post or thought-piece offered as a guest post, white papers should be educational and backed up by hard evidence and statistics. Your competitors are blogging. Geographical structure. In any case, you can create your own meme or even create animated gifs. You're undoubtedly familiar with these since you're reading one right now. We pick blog topics like hedge funds pick stocks. I've seen unique interactive content, from charts that animate to show different inputs and how they affect results to fully interactive "games" about a brand's subject. According to a study by Dimensional Research, 90 percent of people surveyed said online reviews influenced their purchase decision. They can be printed on a variety of stock types and can even include metallic finishes or special printing treatments that add a touch of sophistication.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'curiousdesire_com-mobile-leaderboard-2','ezslot_10',109,'0','0'])};__ez_fad_position('div-gpt-ad-curiousdesire_com-mobile-leaderboard-2-0'); Greeting cards are a quick and easy way to let friends and family know that you are thinking of them, especially around the holidays or other special occasions such as birthdays or anniversaries. Want to talk about online marketing? Folded brochures (called tri-folds) are also popular because they offer an easy way to make the most of every piece of paper that is printed. Email marketing is a potent marketing strategy for advertising your businesss products or services to customers via email. These guides are also great for SEO because they target very specific keywords. They are easy to produce, inexpensive, and offer a simple way for people to contact someone. You can also embed quizzes in other forms of content. If youve been creating high-quality content for your blog, why not put it in a video format as well to give your audience a wider variety of ways to consume your insights. Furthermore, there are many different formats to consider. Try this: Qzzr makes it easy to create great-looking, customized quizzes that you can embed on your website or share on social media. Promotional balloons and inflatable items are an effective way to communicate a message quickly. Were more likely to buy something when we know a real customer has faced similar challenges and benefited from a product or service. E-books: Long-form content that can help build your contact . After all, the way we speak and read is different. Maybe they require a more considerable initial investment, or perhaps they have a higher barrier to entry. Thats not surprising, considering theyre some of Hulus most popular tweets. This visual content is eminently sharable and can get a lot of traction on social media, but they're tricky from an SEO perspective because they're images. What are the three types of Promotion used in Content Marketing? So, this article is for you as it will discuss 62 different promotional materials. Direct marketing is a fast and effective way to promote products and services. When looking into ways to promote your business one of the first things that you have to consider is the promotional material.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'curiousdesire_com-medrectangle-3','ezslot_19',117,'0','0'])};__ez_fad_position('div-gpt-ad-curiousdesire_com-medrectangle-3-0'); Are you wondering about selecting promotional material for your business? Carousels allow for further explanation of products/services on Instagram in a visual way. Olark offers live website chat software. Infographics are so fun and can wake up a marketing strategy with eye-catching content. Custom printed towels and aprons can be purchased in a wide range of styles and sizes depending on the type of product you wish to package including kitchen style towels with large pockets that can be used to hold cooking utensils and aprons with pouches to hold writing instruments, oven mitts, and hot pads. The most popular types of promotions include: Discount-Based Sales Promotion Types When you think of sales promotions, you probably think of offering a discount to incentivize conversions. A meme is an image set with culturally relevant text that is rapidly circulated online. Try This: Be sure to demonstrate a challenge faced by a customer and show how your solution provided the answer. Content Powered is a blog management company that helps scale companies by creating helpful blog posts. Organic reach on Facebook is not dead. What's on your August to do list? Custom printed aerated and sparkling drinks like champagne flutes, wine glasses and even cans of specialty soda can be used to promote businesses or organizations that rely on special occasions because they are often only used once. If the saying "content is king" is true in the digital marketing realm, then blogging is his queen. Lets hop on a call and talk about what we can do to help. Custom printed tissue boxes are often used by florists, funeral homes, and other businesses that handle lots of tissue paper. If you're giving away a year's subscription to your product, you get people who want your product. Since webinars require users to register, they can also act as valuable lead-generation tools. By generating and sharing valuable free material, content marketing for websites draws new consumers. There are several different types of invitations including holiday, wedding, baby shower, birthday, and retirement parties. A bunch of text, a few images, and metadata are all up on a website. Producing high-quality videos can be exceedingly compelling and helpful, but it's valuable if you can get it down. Here's a short list of the most popular types of content marketing: Blogging Case studies Even if those visitors don't become a customer right away, they are still entering the first stage of the customer journey, and a percentage of them will eventually make a purchasing decision. You may spend a year collecting the information you need about your consumers. You can then distribute this via your website, social media channels and email. They will also feature keyword phrases with less competition, which is great for SEO. They show a step-by-step method for solving a problem and can be formatted to fit your social media pages. When writing blog posts, be sure to keep these things in mind: For example, Jeff Bullas has been named one of the top influential global marketing officers. Pet products can be custom printed with your message promoting your company logo and contact information. The Best Types of Content Marketing 1. These are some of the easiest types of videos to produce and they tend to get high engagement. Theyre how you turn new customers into power-users. Custom printed refrigerator magnets can be attached to any magnetic surface such as the side of a metal filing cabinet or stadium seat. A good podcast will have a lot more to it, though. Blog posts are more focused and tend to go deeper on a given topic, while listicles are surface-level, aimed at attracting a new target audience, and are often top-of-funnel, sharable, and long-form content. Blogs. Custom printed boxes can be used at trade shows, retail locations, and other special events where lots of people congregate for an extended time. Custom printed balloons and inflatables can get your message to market quickly and effectively if you choose balloons and inflatables that are attention-grabbing, colorful, and eye-catching. This very blog post, too, is considered a listicle. Quizzes are the first form of interactive content on this list. This case study could help similar businesses see how using LinkedIn in a similar way could improve their applicants. Brackets pit users against each other in a series of rounds until a winner is announced. Custom printed plastic playing cards will be used in the poker room in the same amount of time it takes for a new deck of standard playing cards to wear out.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'curiousdesire_com-large-mobile-banner-2','ezslot_4',128,'0','0'])};__ez_fad_position('div-gpt-ad-curiousdesire_com-large-mobile-banner-2-0'); The difference is that the custom promotional playing cards will continue to promote your business over time. 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If someone knows someone that uses a prosthesis, theyll tell me, 'Hey,I know this person that just got an amputation. Display advertising is a type of digital advertising that uses identifiable ads. Custom printed journals and notepads are often used by teachers, coaches, and other people who want to get their message on paper. Seasonal Greeting Cards 10. Custom printed coat hangers are often used by clothing stores, department stores, and other businesses where people need help hanging up their coats. In this digital era, its important to embrace all forms of content to help your brand stand out. Banners are a great way to draw attention to your booth at a trade show, conference, or another event because they can be seen from far away and people can walk under them while going from one place to another. For example, a good podcast can have interviews with industry experts, discuss breaking news, the back-and-forth between hosts, and a more compelling script than a blog post would give you. Most people chose the better boss option and the company used the results to inspire a subsequent blog post. Your email address will not be published. Its always a good idea to remind your audience of your credibility and expertise. When it comes to strategies for content marketing promotion, one of the most important actions is content promotion. Custom printed post-it notes can be used at trade shows, retail locations, and other special events where lots of people congregate for an extended time. Custom printed coat hangers can be used at trade shows, retail locations, or other special events where lots of people congregate for an extended time. In fact, a report from the Content Marketing Institute reveals that 66% of B2B marketers cite webinars as one of their most powerful content marketing strategies. It provides data and screenshots of Adobes campaign and demonstrates how the brand measured their success using the workplace platform. Create your free Constant Content account today. People respond to others like them, and its more likely to make them interested in your business. The process of creating, producing, and distributing material to a specified target audience is known as content marketing. Newsletters and email marketing are a sort of "invisible" marketing. Free and premium plans, Operations software. They are: What do you think? Custom duvet covers can be given away at trade shows, conventions, and other events where your target audience is likely to attend. We've earned our black belts in both. Clickites is here to build your business up, right from the scratch. Otherwise, you fall into the "how do you do, fellow kids?" Custom printed coupons and discounts are an excellent way to promote your business as it allows you to offer current customers savings on future purchases as well as draw new customers into your business. Promotional material is something that has been created to advertise or direct peoples attention towards a brand, product, etc. I wrote a post on listicles here if you're interested in trying these: Reviews are sort of like blog posts in that they pick a specific topic and dig deep into it, but they're focused on a particular product or service and are meant to give an objective view of the pros and cons of that product or service. A new month = new goals. The 21 Different Types of Content Marketing (With, 2022 Content Powered. You'd be amazed at how much traffic that simple checklist articles can accumulate. This term is often used to differentiate a category of tactics from offline marketing. Just take a look at a site like PercentageCalculator.net - this is a single-page site that hasn't changed much over the past 15 years, and yet it receives hundreds of thousands of visitors per month and a surprising number of organic links. Paid Social media promotion advertising is one of the simplest and most efficient methods to ensure your message reaches your target audienceand social media promotion tool users agree. Try This: Ask your top customers for feedback on how your company has helped them, and publish the results. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Custom printed fans are an excellent way to promote your business or organization often used by retailers, restaurants, and other businesses that require a constant flow of cool air. Quality blog content can help you build trust with your audience, connect with potential customers, and cultivate thought leadership. For example, we partnered with Convince and Convert to create an ebook on how to develop effective SEO strategy. By Tom Demers Tom Demers Learn more about our editorial process. Free and premium plans, Customer service software. For example, this post is about turning followers into customers. DVDs are also widely used for promotional purposes including software demonstrations, product introductions, seminars, how-to tutorials, and more. Simply said, you cant expect your material to succeed until you promote it. Your email address will not be published. This is the ultimate guide to three types of Promotion used in Content Marketing. 4 Types of Content That Can Help with a Better Product Promotion Strategy. Letterhead And Envelopes 3. Custom printed water bottles are also good for the environment because they provide a way to recycle your promotional message after the person is done using it. Is your blog earning you business? Printed diaries and custom paper products are commonly used by banks, insurance companies, financial advisors, real estate agents, and other groups that provide planning assistance to their customers. Blogs: Written articles that share helpful information such as product comparisons and cost. Custom printed outdoor signs are often used to promote businesses or events on the outside of buildings, billboards, or vehicles that can be seen by passing traffic. And tell me YOUR favorite summer snack in the comments below #FromMyBowl #ChipChipHooray, A post shared by From My Bowl | by Caitlin S (@frommybowl) on Jul 10, 2019 at 11:11am PDT. It is a type of direct marketing as well as a type of digital marketing. That said, occasionally, you can take the wiki concept and turn it into a much larger and more helpful resource for your industry; I just haven't seen it done well in a while. Promotional outdoor lighting can be used at trade shows and retail locations as well as large family gatherings and other events where lots of people need to navigate in the dark. If you can time a meme perfectly, and align it with your social aesthetic, its a savvy way to increase traffic. Many stores sell pre-made cards or blank cards with envelopes so that you can easily create your greeting card in a matter of minutes. Whether youre trying to convey a sense of fun or raise awareness for your company, custom printed balloons and inflatables give such great value for very little (or no) cost that they should be a staple in any promotional campaign. Company newsletters fall under the category of owned media promotion. 20 Content Marketing Examples (and Tips to Learn from Them), Unethical Marketing: 9 Marketing Strategies That Can Hurt You, Blog Post Formatting: How to Structure a Blog Post For SEO. Brands already using content marketing for demand gen or lead gen are likely familiar with the most common types of marketing content eBooks, infographics, blogs, videos, etc. Let me know your thoughts! These are not just helpful to potential buyers; they can save your staff time by reducing the number of routine questions they get asked. The top 3 goals of content promotion are building awareness, acquiring new leads, and engaging leads. Use white papers when you want to solidify your reputation as a SME (subject matter expert) or when you want to offer a specific opinion that is best delivered in long format. GIFs are perfect for sharing fun, light-hearted content. Due to the fast pace of digitalisation and . With case studies, buyers see a customers journey from start to finish and see similar use cases in real life. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Nike uses testimonials from top athletes to market their shoes. If you don't have the time to write an eBook, you can always convert your blog posts into eBooks. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories. Smaller businesses can benefit from adding customer reviews on their website or in emails (because we all cant have tennis pro Simona Halep take over our social accounts). Custom printed refrigerator magnets are often used by restaurants, dentists, and other businesses that want to get their promotional message out in a subtle, non-invasive way. Promotional lighting products are an excellent choice for any business or organization. Publish a set of product guides on your website that is free of jargon and salesmanship. With a screenshot, you can show your audience how your product or service works. Gift certificates and vouchers are an excellent way to promote your business or organization by encouraging customers to redeem them for products or services while still getting all the benefits of a cash sale. Unlike most other types of social media content, promotional content is meant to generate sales. Why not take a screenshot and include it in future content? The first step is picking the best content according to your objectives and ideal consumer. Demos tend to highlight key features and answer common questions to get shoppers to see how they can get value and move them closer to buying. On top of that, they can take advantage ofspecial Schema markupand be used as part of affiliate marketing content to make money. This whitepaper, by Tata Communications, about network optimization is a great example of an in-depth, visually stunning document that breaks down data using charts and graphs. #ad Those late-afternoon patio hangs Theres no better way to end a summer day than with an ice cold drink + a crunchy snack! Try this: Figure out who your most engaged customers are, then send them a survey asking about what challenges made them seek out a solution such as yours, why they chose to work with your company instead of another alternative, and how they are benefiting from your product. But there is a slew of other content just as effective as those tried-and-true resources many businesses aren't taking advantage of. Social media marketing usually involves picking social networks where your audience spends their time and sharing content (both your own and others) to maximize the number of people following and clicking your links. I wrote a guide on this strategy here: Q&As are a blog-post-adjacent kind of content that is generally more difficult to produce because it requires an authority to be willing to give the As to your Qs. Promotional social media content includes special offers and discounts, product announcements and pre-order invitations. According to HubSpot research, 54% of audiences want to see videos from brands they support, which is more than any other type of content. For more information, check out our, The 12 Types of Content Marketing in a Marketer's Arsenal, Pop up for FREE CONTENT MARKETING PLANNING TEMPLATES, FREE CONTENT MARKETING PLANNING TEMPLATES, Use a pillar or cluster model to organize your. Custom Trophies and plaques are an excellent way to promote your business not just because theyre fun but also because people love receiving them!if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'curiousdesire_com-leader-4','ezslot_8',129,'0','0'])};__ez_fad_position('div-gpt-ad-curiousdesire_com-leader-4-0'); Promotional pen holders and pencil cups can be used by office managers, schools, and other institutions as well as at trade shows, retail locations, and other special events where lots of people are gathered for an extended period. Flyers 7. 89 percent of marketers say that case studies and testimonials are the most effective content forms for influencing purchases. It requires a unique skill set in video production, and the investment in audio and video production software and equipment can be steep. Businesses and firms use it to attract attention and create leads, grow their client base, produce or boost online sales, improve brand awareness or reputation, and engage an online community of people. The thing is, there are plenty of other kinds of content out there, which can all be used for marketing. 1. Advertising- It helps to outspread a word or awareness, promote any newly launched service, goods or an organization. Sport can show you how to be strongnot just physicality, but emotionally and mentally." Memes are a relatively new type of content marketing, but they work extremely well. One of the more recent types of visual content that has been gaining popularity are online magazines (e-magazines). Ask them to promote your product on their feed for something like money or a free product. Athenahealth, which provides cloud-based services for health care professionals, created an interactive white paper entitled Five Elements of a Successful Patient Engagement Strategy with a magazine-style front page, scrolling stats, animations and tips for health professionals. Promotional Content. Pens can be distributed through mail campaigns as well as directly to customers and business contacts at trade shows, retail locations, and other events. They offer a simple way to make sure that your companys contact information is printed correctly on every document you send out. However, you will need to learn even more about the material. India Address: 5th Floor, 10th Cabin, Incubation Cell NIET, Knowledge Park II, Greater Noida, Uttar Pradesh 201306, India, United States Address: 473, Mundet Place, Ste US491646, Hillside, New Jersey, 07205, United States, Australia Address: 41 Bay St, Queensland Australia, Automated page speed optimizations for fast site performance. Required fields are marked *. Updated: October 3, 2022 Content Promotion Types of content marketing. Where a blog post usually ranges from 1,000 to 2,000 words, an eBook might start at 5,000 and get as large as 10,000 or more, depending on how deep and authoritative you want it to be. Its all about creating individual relationships as well as a community by posting interesting content and building organic promotion on Facebook and similar platforms. Spooky, right? It shows how LinkedIns marketing strategy includes diversifying the way their content is presented. Sometimes, a simple chart is the best way to present helpful information. They aren't compelling and don't necessarily get shared a lot, but they bring people in constantly as they need to learn what a term means. There are many different types of gift certificates and vouchers including standard gift vouchers, gift certificates for specific websites, and gift cards that can be redeemed at multiple locations. Here's a post I wrote on how to add Q&As to your blog posts: Social media marketing is often considered its own kind of marketing, but it's actually a type of content marketing. - @onelegtostandon #sportchangeseverything, A post shared by nike (@nike) on Sep 16, 2019 at 9:02am PDT. Knowing your goal ahead of time might assist you in selecting the finest blogs for guest posting. There are many different types of SEO and content marketing, each with its own unique benefits and challenges. In fact, most of their Instagram and commercial content comes from celebrity endorsements and reviews. Example Businesses can create their calendars with promotional photos or images that are related to their business or organizations. I generally consider listicles to be a specific kind of blog post, but some people think of them as a different kind of marketing. Both are forms of lengthy content, but whitepapers are more densely packed with data and information. It entails marketing your business without spending a lot of money on social media ads like Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads, and others. Weve been enjoying these @LateJulyOrganic Sea Salt & Lime Chips on repeat in this house They have the *perfect* level of salt and I love the little hit of lime at the end Plus theyre cut extra wide for easy dipping! One simple way to do this is by showcasing your awards and achievements. Influencer marketing is tricky. What if you have fantastic material that no one sees or engages with? Using bold graphics, they demonstrate the importance of content marketing using detailed stats and facts, but in a visual way thats easy to follow. Custom printed stationery is also widely used by advertising agencies, graphic designers, and marketing consultants daily. A very crucial type of content because it conveys a concrete message to the audience. Video. Here is a list of 21 different types of blog content. This is done to increase brand recognition and drive traffic back to their own website (referral traffic). Youre in control of the voting theme and deadlines; Brackify takes care of the rest. First up, we have blog posts. Try this: Easypolls is a simple tool for creating polls that you can customize and embed on your website. Companies are pursuing content marketing more voraciously than years past: 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago. You might already have video content that you can repurpose into a GIF. Custom printed gloves and mittens can be a great way to advertise your company or business, as well as theyre a useful item that customers will appreciate. Reach out to these people with targeted marketing advertising your products or services. Tap the link in my bio or head over to http://po.st/hdr7IF to learn more + find your favorite Late July products in a store near you! Paid Advertising. You can answer questions about your industry, products, services, and more. Podcasting for business is a marketing approach that, like any other, should be matched with your companys unique goals. 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